Clarity around target market & pricing to attract ideal customers – targeted acquisition leading to improved sales efficiency & LTV/CAC ratios
Refining segmentation based on use case, usage, value & wtp, rather than simply size of customer & industry
Packaging refresh based on feature value, usage data and alignment to the growth journey
Added value messaging to product & pricing pages that articulated the value from process automation for each feature bundle, improving paid conversions & expansion revenue
Introduced usage-based pricing correlated to the value metrics, alongside the subscription model (hybrid)
11% improvement in conversions / 3% churn reduction
