Put simply, competitive advantage is what you do differently that sets you apart from your competition. Competitive advantage gives your customers a valuable reason to choose

I enjoy playing poker occasionally. What do business and poker have in common? Here are some of the lessons from poker that I think can

The premise for this article is that the business has already been through the journey of identifying the customer problems, creating value through product innovation,

In the B2B world, your sales team should be your strongest advocates of value and be able to clearly articulate this to the customer. Sales enablement

Successful businesses create feedback loops to continuously engage with their customers to both validate the customer problem and improve the customer experience. Valuable customer intelligence should be drawn from your

Amazon, Netflix, and YouTube have mastered the art of AI technology, showing how machine learning helps keep customers engaged. This means that the content that you

Let’s take a look at the importance of customer segmentation in building any successful pricing strategy; The main objective of any successful pricing strategy should

Which conjoint or “trade off” analysis is appropriate for building your pricing strategy? Well, it depends on your objective. The 2 most common methods are Van

In the midst of this current global crisis, we have seen a range of different behaviors from businesses in regard to pricing, ranging from price