EdTech / LMS – 17% increase in Average Sales Price Shortened free trial period based on time to value Social proofing through case studies, data-driven experiments providing a compelling value story Development of new use cases and value-added services based on research Iteration of licensing model based on pricing studies & customer feedback Improved packaging based on feature value and messaging Needs-based analysis and further value creation resulting in an average 29% improvement in usage & engagement Assessment of competitor landscape & relative value informed better positioning, renewed focus on differentiation and targeting specific segments Surgical price increases based on segment value that did not materially impact churn or customer satisfaction book your call here
