EdTech / LMS – 17% increase in Average Sales Price

  • Shortened free trial period based on time to value

  • Social proofing through case studies, data-driven experiments providing a compelling value story

  • Development of new use cases and value-added services based on research

  • Iteration of licensing model based on pricing studies & customer feedback

  • Improved packaging based on feature value and messaging

  • Needs-based analysis and further value creation resulting in an average 29% improvement in usage & engagement

  • Assessment of competitor landscape & relative value informed better positioning, renewed focus on differentiation and targeting specific segments

  • Surgical price increases based on segment value that did not materially impact churn or customer satisfaction

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