SaaS Recruitment – expansion into UK & Canada

  • Assessment of competitive environment and finding the blue ocean

  • Developed buyer personas and aligned packaging to customer preferences

  • Iteration of pricing metric & model based on local markets (localised currencies)

  • Tested localised price points with target segments based on relative value & wtp

  • Establishment of paywalls and free trial – pathway to upgrades

  • Achieved market penetration by positioning based on the needs of the target market

  • Analysis around CAC, support costs, LTV and prioritisation of targeted acquisition

  • Built retention strategies & introduced value added services after analysing of usage data

  • Upskilled enterprise sales teams on differentiated value selling and buyer types to optimise conversion & price acceptance

  • Developed commercials around reseller partnerships

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