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Useful before you ever talk to us.

Everything here is free and none of it ends in a sales call. Start with the scorecard if you want a number, the articles if you want the thinking.

01 · The pricing power scorecard

Find your leaks in five minutes.

A short set of questions on your pricing metric, discount governance, expansion triggers and renewal defensibility. You get a scored read on where your commercial architecture is leaking, and the two or three moves that usually close the gap fastest.

Take the pricing scorecard Five minutes. We only ask for your email, to send you the results.
5 min

It mirrors the first week of a PROFIT+ engagement.

02 · Margin & metrics calculator

What your margin and retention are doing to your revenue base.

$20M
75%
105%
Gross profit
$15M
Today's customers, three years out
$23.2M

Your current base compounding at 105% NRR, before any new logo.

Retention and margin are the two levers a valuation multiple keys on: at 120% NRR versus 100%, the premium runs 30–50%. The full valuation model works this through for your numbers.

Take the pricing scorecard Scores retention and margin against the same two levers.
03 · The Pricing Power Playbook

The weekly newsletter on LinkedIn.

Pricing strategy, AI monetisation and commercial architecture for B2B SaaS, read by founders, CROs and product leaders.

05 · On camera

GivePanel, on the twelve months after the engagement.

ARR was declining 35% year on year when the engagement started. The founder describes the turnaround to 106% growth, with the numbers.

Read the full case study

Every engagement starts with a leak map of your pricing.

Thirty minutes. You leave with a view of where the revenue is going. Not ready to book? Start with the pricing scorecard and get a scored read on your own.