The biggest brands buy their pricing power: in-house teams, global consultancies, six-figure engagements. Biz Growth Spurt exists to make that same maturity available to scaling B2B SaaS companies, without the enterprise price tag attached.
The pricing mistakes are universal. British Airways, Equifax and News Corporation make the same ones a Series A SaaS company makes. The difference is that the big ones cannot be agile about fixing them: a pricing change at that scale is a year-long programme with a steering committee.
A $5M to $75M ARR company can experiment, iterate and reprice in a quarter. That agility is a genuine structural advantage, and it goes unused because the expertise to direct it has been priced for enterprises. This practice takes 15 years of enterprise pricing leadership and points it at the companies that can actually move.
That is the belief underneath every engagement: scaling businesses should not be excluded from pricing maturity because they cannot justify a Big Four line item.
Managing partner. Creator of the PROFIT+ framework.
Fifteen years of pricing strategy across enterprise, at British Airways, Equifax, News Corporation and Trade Me, where a one per cent price move compounds into eight figures and writes a memo in the annual report.
The last five years, almost entirely B2B SaaS. The last twelve months, almost entirely AI monetisation. All of the intellectual property behind PROFIT+ comes from that arc: enterprise rigour, applied at scale-up speed.
Eight subject-matter experts covering the full commercial architecture: pricing strategy, deal desk, pricing operations, delivery, value selling, RevOps and SaaS technology. Every engagement is staffed from this bench and coordinated by Ayon.
Creator of the PROFIT+ framework, with over 15 years of pricing and strategy leadership at British Airways, Westpac, Telefónica O2, Trade Me, Equifax and News Corporation. CIMA-qualified with an Executive MBA, he has partnered with firms including KKR, Blackbird Ventures and APAX Partners on portfolio value creation, and keynotes at tech accelerator events across Europe and Australasia.
Over 15 years in deal management, pricing strategy and commercial operations across telecoms and SaaS. Jeff has supported enterprise deal desks and guided multimillion-dollar transactions, helping companies accelerate quote-to-cash, strengthen governance and lift win rates with smarter pricing and margin insight.
After a 25-year corporate career in senior roles, Mark now helps ambitious growth businesses generate more profit and revenue through smarter pricing models. He consults, speaks and trains on pricing, and is the author of Pricing for Success.
Over 20 years of pricing experience in global and regional roles across FTSE 100 firms, startups and scaling organisations in telecoms, SaaS and B2B. Shaham holds a BSc in Industrial Engineering, a CIMA qualification and an MBA, and advises leadership teams across EMEA on embedding pricing as a core capability.
Fifteen years as a product leader and agile coach across software markets in Europe and New Zealand. Nicolas helps businesses build an efficient delivery-sales model, monetise customer change requests and run the continuous-improvement processes that unlock upselling and cross-selling potential.
Andrew helps businesses grow revenue and profit through the combination of marketing, pricing and negotiation, across industries from FMCG and retail to professional services and education. He speaks regularly on pricing, value and negotiating, and is writing his second book on the subject.
A proven revenue-strategy executive with over 25 years in B2B technology, from startups to mature global enterprises across New Zealand, the UK and the USA. Richard builds integrated go-to-market sales strategies, from demand generation and account planning to compensation plans, CPQ and enablement.
SaaS adviser, investor and mentor with over 30 years in IT, including executive leadership at ASX-listed WiseTech Global. Stewart is the bestselling author of Kick Some SaaS and Doing IT for Money, and has led multimillion-dollar software projects for governments and global brands.
Two minutes on the one problem this practice exists to solve — making AI features pay — from the person who'd be doing the work.
More about the practiceEvery engagement draws on the team above, coordinated by Ayon. Three rules keep it honest.
The person who scoped the work does the work. The consulting partners add capacity on research, analysis and enablement while the strategy stays with the person you hired.
Every recommendation traces to willingness-to-pay research, usage data or your own realised-price numbers. Where the data does not exist yet, gathering it becomes the first step of the engagement.
The engagement ends with your team running the pricing cadence. A pricing strategy that needs its consultant forever was designed to fail.
Ayon helped with important international strategy and commercialisation research. I'd recommend highly.
Ayon quickly established business relationships and created business models to support growth initiatives.
Names are withheld under NDA; verifiable references are available on a call. Client outcomes, with numbers, live on the case studies page.
Thirty minutes. You leave with a view of where the revenue is going. Not ready to book? Start with the pricing scorecard and get a scored read on your own.
Prefer to start with a conversation? Book a diagnostic call.
