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Case studies

Ten engagements. One system. Quantified outcomes.

Every result below came from a PROFIT+ engagement. Filter by the symptom you recognise or the vertical you sell into.

Symptom
Vertical
Featured · named client · video testimonial
−35% → +106%
ARR turnaround over 12 months
GivePanel Social Fundraising SaaS $3M–$12M ARR

A product-market-pricing fit crisis turned into 106% ARR growth by re-anchoring the price to fundraising outcomes.

PROFIT+ · Position · Research · Optimise
Read the full engagement
  1. 02
    Compliance One-size pricing Series A

    One pricing tier for everyone became three, aligned to value, adding $4.5M ARR from existing customers.

    PROFIT+ · Research · Optimise · Implement

    $4.5M
    net new ARR, no product change
    Read
  2. 03
    EdTech Freemium underconverting Series A

    Overlapping tiers buyers couldn't tell apart became clear, value-differentiated ones, lifting ASP 17%.

    PROFIT+ · Research · Optimise · Track

    +17%
    average sales price in two pricing cycles
    Read
  3. 04
    HRTech International pricing Series A

    Market entry rebuilt on localised willingness-to-pay after a flat currency conversion stalled early sales.

    PROFIT+ · Position · Research · Implement

    90 days
    to a UK and Canada launch
    Read
  4. 05
    Fitness Discount leakage Growth equity / pre-IPO

    Governance and consistent packaging replaced instinct-priced regional deals ahead of a liquidity event.

    PROFIT+ · Implement · Fuel · Track

    $400M ARR
    margin stabilised across regions
    Read
  5. 06
    HRTech AI not monetised Series A

    An AI scheduling feature they were giving away became a tier priced at a fraction of the value it created.

    PROFIT+ · Research · Optimise · Fuel

    42%
    of customers upgraded within 90 days
    Read
  6. 07
    HealthTech Wrong value metric Series A to B

    Per-seat pricing into NHS procurement was rebuilt around the outcomes commissioners actually fund.

    PROFIT+ · Position · Research · Optimise

    2 cycles
    to the first outcome-based NHS contract
    Read
  7. 08
    LegalTech AI not monetised Series A

    A confusing cost-plus credit model was rebuilt around the value a contract review delivers to the buyer.

    PROFIT+ · Research · Optimise · Implement

    2nd launch
    credit model relaunched on buyer value
    Read
  8. 09
    CRM Seat erosion Series B

    NRR falling as AI made customers efficient with fewer seats was reversed with a hybrid usage model.

    PROFIT+ · Position · Optimise · Track

    102% → 110%
    NRR recovery in two quarters
    Read
  9. 10
    Document Software Freemium underconverting Series A

    A paywall set on founder intuition was rebuilt on usage data, more than doubling free-to-paid conversion.

    PROFIT+ · Research · Optimise · Track

    1.8% → 4.3%
    free-to-paid conversion in three months
    Read

Some clients are named, some are not, depending on what each has agreed to. Full references available on a call.