Pricing for LegalTech and document intelligence.
AI review engines deliver minutes-not-hours value, then get priced in credits nobody can explain or a freemium tier nobody upgrades from.
Where pricing breaks in this vertical.
- Credit systems with no commercial logic
Credits priced at cost-plus, with no mapping to the value a review delivers. Law-firm buyers find them confusing and enterprise buyers demand flat rates to escape the uncertainty.
- Freemium calibrated on intuition
Free tiers indistinguishable from paid ones convert at a fraction of the PLG benchmark. The paywall was set by the founding team without usage data, and it shows.
- Enterprise buyers blocked by budget uncertainty
Usage-based pricing without committed tiers and rollover rights forces buyers to guess their spend. Procurement answers uncertainty with a discount demand.
Engagements in legaltech & document intelligence.
A confusing cost-plus credit model was rebuilt around the value a contract review delivers to the buyer.
A contract-intelligence platform had an AI review engine that analysed and summarised contracts in minutes. It launched a credit system with no design framework: credits priced at cost-plus, with no mapping to the value a review delivered. Law-firm buyers found it confusing and enterprise buyers demanded flat-rate pricing to avoid budget uncertainty — usage was inconsistent and conversion was low.
Read the full engagementA paywall set on founder intuition was rebuilt on usage data, more than doubling free-to-paid conversion.
A document-intelligence company had 45,000 freemium users and a 1.8% paid conversion rate, well below the 3–5% PLG benchmark. AI summarisation and extraction in the free tier were indistinguishable from paid. Users had no reason to upgrade, the product team did not know which features drove conversion, and the paywall had been set by the founding team without data.
Read the full engagementThirty minutes on your price card.
Bring your credit price card and a month of usage data. You leave with a view of where the revenue is leaking and the moves most likely to close the gap fastest.
Other verticals: Workforce Management & Scheduling · CRM & Revenue Intelligence · EdTech & Learning Platforms · Compliance & RegTech