SaaS Recruitment – expansion into UK & Canada Assessment of competitive environment and finding the blue ocean Developed buyer personas and aligned packaging to customer preferences Iteration of pricing metric & model based on local markets (localised currencies) Tested localised price points with target segments based on relative value & wtp Establishment of paywalls and free trial – pathway to upgrades Achieved market penetration by positioning based on the needs of the target market Analysis around CAC, support costs, LTV and prioritisation of targeted acquisition Built retention strategies & introduced value added services after analysing of usage data Upskilled enterprise sales teams on differentiated value selling and buyer types to optimise conversion & price acceptance Developed commercials around reseller partnerships book your call here
