SaaS Recruitment Tech
Market entry rebuilt on localised willingness-to-pay after a flat currency conversion stalled early sales.
The challenge
A recruitment technology company expanding from its home market into the UK and Canada had set pricing by applying a flat currency conversion to its existing model. Early UK sales stalled on perceived price sensitivity against established local competitors. The company had no understanding of local willingness to pay, no regional packaging, and no reseller framework.
The approach
Each step below is a step of PROFIT+, named so you can see which part of the method did the work.
- Research
Conducted localised willingness-to-pay research across UK and Canadian recruitment buyers.
- Research
Found UK enterprise buyers valued compliance and GDPR-readiness differently from Canadian mid-market buyers.
- Optimise
Designed market-specific packaging: a freemium entry tier for Canada and a direct enterprise motion for the UK.
- Implement
Built reseller commercial terms aligned to local margin expectations and a paywall strategy to protect value perception.
The outcome
- Successful UK and Canada launch within 90 days.
- UK enterprise pipeline established with value-based positioning.
- Canadian freemium conversion on track within the first two quarters.
- Reseller channel live with structured commercial terms.
In one line
We helped a recruitment SaaS expand into the UK and Canada with a localised pricing strategy that protected long-term value perception from day one.
Relevant to Growth teams · HRTech / Workforce SaaS
Could this be your pricing?
Most of these outcomes started with one 30-minute call and a look at the price card.
More work
All case studiesA product-market-pricing fit crisis turned into 106% ARR growth by re-anchoring the price to fundraising outcomes.
One pricing tier for everyone became three, aligned to value, adding $4.5M ARR from existing customers.
Overlapping tiers buyers couldn't tell apart became clear, value-differentiated ones, lifting ASP 17%.