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HRTech / Workforce Management $12M–$35M ARR Series A, Series B readiness PROFIT+ · Research · Optimise · Fuel

Workforce SaaS

An AI scheduling feature they were giving away became a tier priced at a fraction of the value it created.

~$3.2M
net new ARR
42%
upgraded in 90 days
<15%
of value captured in price

The challenge

A shift-management platform had built an AI scheduling engine that cut manual scheduling time by 70% and reduced customers' overtime costs by an average of 18% a month. It launched inside all paid plans at no extra charge. Customers loved it, ARR was flat, and the CPO had no framework to charge for it without risking churn or cannibalising existing subscriptions.

The approach

Each step below is a step of PROFIT+, named so you can see which part of the method did the work.

  1. Research

    Quantified the value delivered using customer data: hours saved per manager per week, overtime cost reduction per site.

  2. Optimise

    Designed an outcome-informed add-on tier priced at a fraction of the cost saving delivered.

  3. Research

    Ran willingness-to-pay research with a sample of existing customers and built the business case for a new AI tier.

  4. Implement

    Designed a migration path with grandfathering logic to protect retention.

The outcome

  • AI tier launched at a price representing under 15% of the measurable value delivered.
  • 42% of existing customers upgraded within 90 days.
  • New-customer acquisition increased as the AI tier created a differentiated enterprise entry point.
  • Estimated $3.2M net new ARR from repricing plus upgrade migration.

In one line

A workforce SaaS had built AI that saved customers thousands in overtime every month. They were giving it away. We helped them design a tier that captured a fraction of that value, and 42% of customers upgraded within 90 days.

Relevant to Executive teams · HRTech / Workforce Management

Could this be your pricing?

Most of these outcomes started with one 30-minute call and a look at the price card.

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More work

All case studies
01

A product-market-pricing fit crisis turned into 106% ARR growth by re-anchoring the price to fundraising outcomes.

−35% → +106% ARR turnaround over 12 months
02

One pricing tier for everyone became three, aligned to value, adding $4.5M ARR from existing customers.

$4.5M net new ARR, no product change
03

Overlapping tiers buyers couldn't tell apart became clear, value-differentiated ones, lifting ASP 17%.

+17% average sales price in two pricing cycles