Biz Growth Spurt

Blog

pricing power

Why Being A Price Optimiser Is The Pathway To Pricing Powerᵀᴹ And Monetising Competitive Advantage?

Does any of the following apply to your business? Are your competitors beating you on price, or charging more and still stealing your customers? Is there an inability to scale due to weakening profit margins and cashflow position, leading to a lack of funding options?  Is there a lack of alignment between your sales, product …

Why Being A Price Optimiser Is The Pathway To Pricing Powerᵀᴹ And Monetising Competitive Advantage? Read More »

Red Ocean vs Blue Ocean

Finding Your Competitive Advantage With Blue Ocean Strategy

Put simply, competitive advantage is what you do differently that sets you apart from your competition. Competitive advantage gives your customers a valuable reason to choose you over competitors or alternatives. These unique aspects of your business should be difficult to replicate. Competitive advantage enables you to charge premium prices and therefore make greater profit margins. If you …

Finding Your Competitive Advantage With Blue Ocean Strategy Read More »

Value-based Pricing

Capture & Monetise Value

The premise for this article is that the business has already been through the journey of identifying the customer problems, creating value through product innovation, communicating value via sales teams and value messaging on the website. Now the customer understands the value of your proposition, how do you monetise it and generate more revenue?  This article …

Capture & Monetise Value Read More »

customer-led growth strategy

Listen to your customers, innovate and create more value

Successful businesses create feedback loops to continuously engage with their customers to both validate the customer problem and improve the customer experience. Valuable customer intelligence should be drawn from your sales teams via the CRM tool, post-sale customer surveys, customer research, such as focus groups and online questionnaires, social media, and in some cases, directly from the customer. Greater customer engagement boosts …

Listen to your customers, innovate and create more value Read More »

Pricing Strategy

Which pricing research techniques can help you work out optimal price?

Which conjoint or “trade off” analysis is appropriate for building your pricing strategy? Well, it depends on your objective. The 2 most common methods are Van Westerndorp (VW) and Gabor Granger (GG). VW helps you to understand the acceptable price range through asking a series of questions to assess the respondents’ attitudes towards various levels of …

Which pricing research techniques can help you work out optimal price? Read More »

Optimising pricing strategy

Taking control of your pricing strategy and monetising value in the face of disruption

In the midst of this current global crisis, we have seen a range of different behaviors from businesses in regard to pricing, ranging from price gouging, which can frustrate and alienate customers, through to heavy discounting which can start price wars and erode cashflow. In this article, I would like to highlight some key principles …

Taking control of your pricing strategy and monetising value in the face of disruption Read More »

Contact
close slider