Topic
Customer insight
2 articles on customer insight, for founders, CROs and product leaders in B2B SaaS.
Listen to your customers, innovate and create more value
Customer-led innovation: why companies that innovate on what they think the market wants get disrupted, and the four habits (listening, partnership, flexibility, culture) that put customers at the start of the idea.
ReadLeveraging Data from Every Customer Interaction
You do not need Amazon's analytics budget. How to turn website, sales and CRM data you already hold into product, segmentation and pricing decisions.
ReadEvery engagement starts with a leak map of your pricing.
Thirty minutes. You leave with a view of where the revenue is going. Not ready to book? Start with the pricing scorecard and get a scored read on your own.