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Value selling

One article on value selling, for founders, CROs and product leaders in B2B SaaS.

Communicating Value (B2B and B2C)

In B2B the sales team carries the value story; in B2C the website does. Value mapping, the four buyer types, and how Trade Me uses value messaging and behavioural economics to sell bundles.

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See where your pricing stands in five minutes.

The Pricing Power Scorecard scores you across the seven dimensions of PROFIT+ and shows where revenue is most likely to be leaking. Around five minutes, results on screen.

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