Topic
Strategy
2 articles on strategy, for founders, CROs and product leaders in B2B SaaS.
Finding Your Competitive Advantage With Blue Ocean Strategy
Most B2B SaaS companies compete on price in red oceans they could exit. How Blue Ocean strategy and value innovation create competitive advantage you can price for.
ReadThe Strategy of Poker and Business
What poker teaches about business: your hand is your value proposition, know your opponents, fold a proposition that has lost product-market fit, and size your bets so you can play the next hand.
ReadSee where your pricing stands in five minutes.
The Pricing Power Scorecard scores you across the seven dimensions of PROFIT+ and shows where revenue is most likely to be leaking. Around five minutes, results on screen.