Topic
Strategy
2 articles on strategy, for founders, CROs and product leaders in B2B SaaS.
Finding Your Competitive Advantage With Blue Ocean Strategy
Most B2B SaaS companies compete on price in red oceans they could exit. How Blue Ocean strategy and value innovation create competitive advantage you can price for.
ReadThe Strategy of Poker and Business
What poker teaches about business: your hand is your value proposition, know your opponents, fold a proposition that has lost product-market fit, and size your bets so you can play the next hand.
ReadEvery engagement starts with a leak map of your pricing.
Thirty minutes. You leave with a view of where the revenue is going. Not ready to book? Start with the pricing scorecard and get a scored read on your own.